WHY OUR CLOTHES ARE 100% MADE IN ITALY
We usually pay more for a product that is "Made in Italy" and assume it is better. But what exactly makes it better?
Italians have adopted the best of garment engineering and combined it with the highest hand tailoring skills to create quality garments. Techniques used in Italy today have been passed down from artisan to artisan over many generations.
Design and attention to detail are part of the country’s DNA. Italians are surrounded by beauty and art; the entire country boasts world renowned art that is centuries, if not millennia old; found in tiny villages and big cities alike.
Italian garment producers have preserved centuries old traditions as they continue to acquire and pass on a deep understanding of the product, from innovative design to hand-sewn finishing touches.
The Italian home market is also very demanding, putting a high value on style and clothing. It isn’t by chance that the world’s best designers call Italy home. Prada, Versace, Valentino, Gucci, Armani, Ferragamo, Missoni, Pucci and Cavalli are just a few.
Italian family firms are are still going strong and they have a great commitment to training and passing on their knowledge and enthusiasm to the next generation, including employees.
Family firms are defined by their history and factories. The expectation is that the family business will be handed down to the next generation, which explains why they invest longer term in the business and have higher employee loyalty.
4. Innovation & Skill.
Italians are extremely innovative in respect to yarns, fabrics and machinery. They “add value” through imaginative ideas, experimentation, a deep understanding of materials and best construction methods for garments; an approach that cannot move easily offshore to low wage nations.
Craftsmanship + Tradition + Family + Innovation + Skill = Superior Quality
What is the last thing you bought that was Made in Italy?
Photo credit: www.altaroma.it (Artigiani del Futuro: Techniche di Couture, PH. ALLUCINAZIONE)